Origin
The company

Built insidethe problem,not around it.

LIT AI Labs is an AI-native product company from Ahmedabad, India. Before writing a line of product code, the team spent six years running growth for 300+ businesses — which is why both products solve problems we watched cost real money, week after week.

01 /
2019 — 2024

The agency years

LIT Growth Agency ran sales, marketing, and commerce for 300+ businesses across real estate, education, D2C, retail, events, and services. The same pattern repeated in every engagement: the owner wanted what the big companies had, and the price, implementation, or people made it impossible.

Alongside

The build muscle

Hashtechy shipped the websites, apps, and automation behind those engagements. Six years of building for other people's workflows is what lets a small team productize instead of proposal-ize: we had already seen where every implementation breaks.

Now

LIT AI Labs

The two most repeated problems — chasing leads and being found — became RapidSales and GEO Studio. AI-native from the first commit, assisted through setup, and priced so lean teams can actually run them. Everything else we were asked to build, we said no to.

0+
Businesses served before we shipped a product
0
Years of growth operations behind the roadmap
0
Products. No third until both are undeniable
0
HQ — Ahmedabad, India, shipping worldwide
Rules
02 /

Four rules we don't break.

Rule 01

Depth over breadth

Two products, each aiming to be the best in its category. A third only ships when both are undeniable.

Rule 02

Assisted, not abandoned

Software plus setup. Teams go live with workflows mapped and trained, not a login and a documentation link.

Rule 03

India-first, global-ready

Built for WhatsApp-led, multilingual, founder-run operations first — and engineered so the same products work anywhere.

Rule 04

Outcomes, not demos

Every feature is measured in leads answered, citations won, and hours returned — never in launch-day applause.

03 /

Small team, sharp edges.

Kalash Shah

Kalash Shah

Founder & CEO
01

“I spent six years running a growth agency for 300+ businesses. Every one of them wanted what the big companies had. Most could not justify the price, implementation, or people. So we stopped waiting for somebody else to build it.”

Talk to Kalash directly →
Harsh

Harsh

01
Jay

Jay

02
Prakhar

Prakhar

03
Open role

Founding Engineer

Full-stack, AI-pipeline heavy. Ship features real businesses use the same week.

This could be you →
Open role

GTM / Sales

Sell tools you'd actually use, to founders you'll actually talk to. WhatsApp-first pipeline.

This could be you →
04 / Get in touch

Come build
with us.